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Tools to Maintain your Website Design

If you have an online business, then there are some tools that need to be used to maintain your website design. Here are a few tools: A Web Page Editor: If you have an HTML based website, then the most important tool or software you’ll need to maintain your site is the web page editor. If you don’t know anything about HTML, then this web editor would be a good option for you. Some options include Dreamweaver, iWeb and Expression Web. A Graphics Editor: A good graphics editor program will help you edit photo images and other graphic images and you can crop, change the size of the image, and alter the contrast or brightness and many more such functions. A good example is Photoshop. An E-mail Client: It is important to have an E-mail client for sending and receiving your official emails. Get an email client that will catch hold of spam from any email account and will spell check, filter your emails and store your addresses. Some examples are Outlook, Apple Mail and Entourage which are des...

Ecommerce Website Usability

Do you know that apart from the products you sell on your site, your customers are more focused on the usability of your site? Yes, this is true. A major chunk of website visitors will eventually leave your site if they find the usability not up to the mark. Include clear navigation and links to improve customers’ experience on your ecommerce website. Most customers tend to stress more on the fundamentals which facilitate purchasing. According to one study, clear-cut pricing and shipping details topped the most important feature list followed by site’s look, credibility and trustworthiness. They also tend to look for more advanced features like links to social media and the customer service. Most online retailers concentrate more on conversion rates, shopping cart abandonment and failed transactions rather than focusing on keeping the site simple and user friendly for their users. A site’s functionality can have a big impact on your conversion rate. If visitors find your site difficult...

Custom eCommerce Web Design can Boost Business

An eye grabbing ecommerce web design is a necessity today. A custom ecommerce website design will not only help to direct traffic to a site but also improve web presence and business profit dramatically. A custom web design is a powerful tool, which can add more professionalism to a plain looking website. It has the advantage to twist the website to meet your requirements. Custom ecommerce web design refers to enhancing the graphic and technical aspects of the website to make it more attractive as well as user friendly. In most cases, the concentration is more on the look, feel, logo, color, texts, images and presentations on the web pages so that the end result is eye-catching, informative and professional. An ecommerce website solely concentrates on promoting and marketing a product/products and vigorous sales. The website designed should largely be filled with target audience content, informative photos with full description, promotional logos and the page should load faster for use...

Important ways to make your eCommerce web site SEO friendly

eCommerce web site development should be done in such a way that it is optimized for all the major search engines. This can be achieved by practicing Search Engine Optimization techniques. If you make your web site SEO friendly, you will undoubtedly rank higher for relevant and common keywords put in by users when they are searching for your site. Only, this has to be done in a proper manner. A look into the following points will give you a full idea on how to go about developing your eCommerce web site: Use of correct keywords: Always remember to make use of keywords that are relevant and appropriate for your site. Inappropriate keywords will lead visitors away from your site. And make sure to not use them a lot. It will lead to keyword stuffing. The content of your web site should be of good quality. Information which is relevant to your web site will help attract visitors. Also, search engines love information in bulk. Unique meta tags for each page: The meta tags for any web site i...

Must Have Features of eCommerce Sites

Every online merchant realizes the importance of having a professional looking website. To make your ecommerce site successful at selling and managing the products efficiently for a long term, you need to add some vital features. A professional look and compelling design is necessary to boost your business but without great features, your site simply cannot survive. Again the ecommerce realm is the most competitive place and you need to identify the best solutions for your site. There are a handful of ecommerce features which are critical and these feature sets are a must have for every ecommerce site. The following are some of the features that can best serve your online store: Strong Catalog Management: You must identify a solution that will help to start your online store quickly by providing a bulk catalog import/export. This feature will support your business in the long run. The solution should provide a product cloning so that automatic resizing of product images, catalog additi...

Importance of a Web Design Layout

When planning the initial design of your website, it is very important to consider your web design layout. So, you have your business plan in place and you have identified the best marketing niche for your business. Your marketing strategies are raring to go. Your hosting service and domain name are all in place. The only thing missing is a web design layout. And although it seems like a good move to hire the services of a good web design company, it is very important to first put in a little effort before you go ahead and hire a professional. The simple fact is that nobody else knows the workings of your business like you do. You are the only one who knows what appearance your site should have. And although a good designer can bring forth the visual elements, only you will know what really appeals to your niche audience. What's more, you may also know all the marketing tricks that can help you rank high in the search engines. These factors are not what your designer would give to ...

Everything you should know about designing an effective web page

Nowadays, almost every company has its own website. This website is designed in such a way that it allows more and more people to know about the products and services that are being sold or endorsed by the company. The aim to be kept in mind while designing a website for your company should be that the visitors who visit your page must, in the log run, become clients. Many companies do not have either the time or the skill to design such an effective website. Also, once the website is designed, the design maintenance becomes another task. This is where Ecommerce website designers come into the picture. Their services are not only to design an attractive website for your company but also to make sure it is done in such a way that first-time visitors return time and again to know about the products and services your company is selling or endorsing. The design and maintenance is entirely taken care of by them. There are several processes that are incorporated in to designing an engaging w...