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Showing posts from November, 2010

Tools to Maintain your Website Design

If you have an online business, then there are some tools that need to be used to maintain your website design. Here are a few tools: A Web Page Editor: If you have an HTML based website, then the most important tool or software you’ll need to maintain your site is the web page editor. If you don’t know anything about HTML, then this web editor would be a good option for you. Some options include Dreamweaver, iWeb and Expression Web. A Graphics Editor: A good graphics editor program will help you edit photo images and other graphic images and you can crop, change the size of the image, and alter the contrast or brightness and many more such functions. A good example is Photoshop. An E-mail Client: It is important to have an E-mail client for sending and receiving your official emails. Get an email client that will catch hold of spam from any email account and will spell check, filter your emails and store your addresses. Some examples are Outlook, Apple Mail and Entourage which are des

Ecommerce Website Usability

Do you know that apart from the products you sell on your site, your customers are more focused on the usability of your site? Yes, this is true. A major chunk of website visitors will eventually leave your site if they find the usability not up to the mark. Include clear navigation and links to improve customers’ experience on your ecommerce website. Most customers tend to stress more on the fundamentals which facilitate purchasing. According to one study, clear-cut pricing and shipping details topped the most important feature list followed by site’s look, credibility and trustworthiness. They also tend to look for more advanced features like links to social media and the customer service. Most online retailers concentrate more on conversion rates, shopping cart abandonment and failed transactions rather than focusing on keeping the site simple and user friendly for their users. A site’s functionality can have a big impact on your conversion rate. If visitors find your site difficult