Do you know that apart from the products you sell on your site, your customers are more focused on the usability of your site? Yes, this is true. A major chunk of website visitors will eventually leave your site if they find the usability not up to the mark.
Include clear navigation and links to improve customers’ experience on your ecommerce website. Most customers tend to stress more on the fundamentals which facilitate purchasing.
According to one study, clear-cut pricing and shipping details topped the most important feature list followed by site’s look, credibility and trustworthiness. They also tend to look for more advanced features like links to social media and the customer service.
Most online retailers concentrate more on conversion rates, shopping cart abandonment and failed transactions rather than focusing on keeping the site simple and user friendly for their users.
A site’s functionality can have a big impact on your conversion rate. If visitors find your site difficult to use, they won’t mind abandoning it. Try to match up with their expectations. If you increase the usability feature of your site, they will be enjoying their tour on your site and purchasing will definitely follow right after. So, focus more on making your site more user-friendly rather than making more sales.
If you are hiring an ecommerce web development firm, let them know about this important component. An ecommerce web site designer will sure design your site to be more user-friendly.
Include clear navigation and links to improve customers’ experience on your ecommerce website. Most customers tend to stress more on the fundamentals which facilitate purchasing.
According to one study, clear-cut pricing and shipping details topped the most important feature list followed by site’s look, credibility and trustworthiness. They also tend to look for more advanced features like links to social media and the customer service.
Most online retailers concentrate more on conversion rates, shopping cart abandonment and failed transactions rather than focusing on keeping the site simple and user friendly for their users.
A site’s functionality can have a big impact on your conversion rate. If visitors find your site difficult to use, they won’t mind abandoning it. Try to match up with their expectations. If you increase the usability feature of your site, they will be enjoying their tour on your site and purchasing will definitely follow right after. So, focus more on making your site more user-friendly rather than making more sales.
If you are hiring an ecommerce web development firm, let them know about this important component. An ecommerce web site designer will sure design your site to be more user-friendly.
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