Do you know that apart from the products you sell on your site, your customers are more focused on the usability of your site? Yes, this is true. A major chunk of website visitors will eventually leave your site if they find the usability not up to the mark. Include clear navigation and links to improve customers’ experience on your ecommerce website. Most customers tend to stress more on the fundamentals which facilitate purchasing. According to one study, clear-cut pricing and shipping details topped the most important feature list followed by site’s look, credibility and trustworthiness. They also tend to look for more advanced features like links to social media and the customer service. Most online retailers concentrate more on conversion rates, shopping cart abandonment and failed transactions rather than focusing on keeping the site simple and user friendly for their users. A site’s functionality can have a big impact on your conversion rate. If visitors find your site difficult...
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