When planning the initial design of your website, it is very important to consider your web design layout. So, you have your business plan in place and you have identified the best marketing niche for your business. Your marketing strategies are raring to go. Your hosting service and domain name are all in place. The only thing missing is a web design layout. And although it seems like a good move to hire the services of a good web design company, it is very important to first put in a little effort before you go ahead and hire a professional.
The simple fact is that nobody else knows the workings of your business like you do. You are the only one who knows what appearance your site should have. And although a good designer can bring forth the visual elements, only you will know what really appeals to your niche audience. What's more, you may also know all the marketing tricks that can help you rank high in the search engines. These factors are not what your designer would give to you. What a designer can do is provide you with a pretty page to attract more visitors. And this is why it is very important for you to take active interest in the workings of your website.
Start with your page composition. Your home page should ideally be inviting and still fulfill your sales objectives. Once your visitor clicks on your page and visits the home page, you should make sure that they can see what your sales offerings are immediately, without being required to scroll down. A good web design layout will make your sales points immediately visible to the visitor. Your value propositions should be found easily. So start by designing a layout in your mind. How and where you place your ads is another very important component. Your ads should clearly display what you want your visitors to see.
You must also think of the type of software that may affect your search engine rankings. Flash videos and slide shows are problematic. The search engine spiders cannot read Flash, thus doing absolutely nothing for your rankings. Consider the different kinds of browsers. When you talk to a web designer, ask them what kinds of problems are associated with different browsers. Most people tend to use Internet Explorer. However, Opera and Firefox are very close contenders as well. Each of these browsers would display your website differently. So, if your website can only accommodate Internet Explorer, then you are going to lose out on all the customers who use Firefox and Opera.
So, make sure you think about the web design before you avail the services of a web designer, so as to avoid encountering such problems.
The simple fact is that nobody else knows the workings of your business like you do. You are the only one who knows what appearance your site should have. And although a good designer can bring forth the visual elements, only you will know what really appeals to your niche audience. What's more, you may also know all the marketing tricks that can help you rank high in the search engines. These factors are not what your designer would give to you. What a designer can do is provide you with a pretty page to attract more visitors. And this is why it is very important for you to take active interest in the workings of your website.
Start with your page composition. Your home page should ideally be inviting and still fulfill your sales objectives. Once your visitor clicks on your page and visits the home page, you should make sure that they can see what your sales offerings are immediately, without being required to scroll down. A good web design layout will make your sales points immediately visible to the visitor. Your value propositions should be found easily. So start by designing a layout in your mind. How and where you place your ads is another very important component. Your ads should clearly display what you want your visitors to see.
You must also think of the type of software that may affect your search engine rankings. Flash videos and slide shows are problematic. The search engine spiders cannot read Flash, thus doing absolutely nothing for your rankings. Consider the different kinds of browsers. When you talk to a web designer, ask them what kinds of problems are associated with different browsers. Most people tend to use Internet Explorer. However, Opera and Firefox are very close contenders as well. Each of these browsers would display your website differently. So, if your website can only accommodate Internet Explorer, then you are going to lose out on all the customers who use Firefox and Opera.
So, make sure you think about the web design before you avail the services of a web designer, so as to avoid encountering such problems.
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